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About the Author

Andrew Siemer is the co-founder of the .NET user group VirtualDNUG.com, and is currently an architect/engineer at OTX Research. He has worked as a software engineer, architect, trainer, and author since 1998 when he left the Army. Andrew has provided consultancy to many companies on the topics of ecommerce, social networking, and business systems. He has worked with eUniverse (AllYouCanInk.com), PointVantage (MyInks.com), Callaway Golf (CallawayConnect.com), Guidance Software (GuidanceSoftware.com), Intermix Media (FlowGo.com, Grab.com), and FOX Interactive (AmericanIdol.com, FoxSports.com) to name a few. In addition to his daily duties, he also conducts classes in .NET, C#, and other web technologies, blogs on numerous topics (blog.andrewsiemer.com, socialnetworkingin.net to name a couple), and works on fun new communities such as Fisharoo.com and GymEd.com.

I would like to first thank my wife Jessica Siemer. Without her love and understanding this project and all the others before it would not have been able to get off the ground, let alone get anywhere near completion! For this book project in particular though Jess gave me everything I needed to make it through to the end. My day to day successes in life would be nothing without you.

I would also like to thank Brian Loesgen from Neudesic for getting me started down the book writing path. He has been there for me time and time again keeping me headed in the right direction. And to the friends I made while at Intermix Media, Adam Wolkov and David Higbee. This book was inspired by our many early morning coffee and juice brain storming sessions. Thank you for igniting the initial spark to get this project started.